Empowering Brands to Thrive, Innovate and Expand.
Atlanta, GA / Dallas, TX
T: (424)-397-3047
Brands Launched Into Major U.S. Retailers
Services
U.S. Market Brand Entry Services
Navigate the complexities of entering the U.S. market, from company registration, tax and accounting setup, to ensuring compliance with all market regulations. We provide a clear roadmap for establishing your brand in America.
Market Entry Strategy
Comprehensive market research, competitor analysis, consumer insights, and go-to-market planning to ensure your brand enters the U.S. market with a clear, data-driven strategy.
Retail Partnerships
Best practices for pitching to buyers at major U.S. retailers including Walmart, Target, Kroger, and Whole Foods. We guide retailer onboarding, compliance, and ongoing relationship management.
Brand Development
Your story is what's going to separate your brand from the rest. We craft compelling brand positioning, messaging, and visual identity that resonates with American consumers and stands out at shelf.
Logistics & Operations
Streamline your supply chain and distribution for the U.S. market. Navigate FDA regulations, labeling compliance, packaging requirements, and build efficient fulfillment operations.
Also
Some Brands We've Worked With
Selected Work
What the Engagements Actually Involved
Beach House Group
Product development, Brand Management and VP of Sales
Béis · Moon · Florence by Mills · Pattern
Worked across all four Beach House Group brands, in a different seat on each. Scope ran from full product development and factory selection through to brand management and carrying the commercial relationship as VP of Sales, across a business doing $40M at Ulta and Target.
Hello Bello
Australian Brand Manager
Brand Refinery acted as Hello Bello's Australian Brand Manager while the company built out its international footprint ahead of its exit to private equity. Secured both of Australia's major grocery retailers, Coles and Woolworths, across the diaper and bath ranges.
George Gallo
Product development and quality control
Partnered with executive designer George Gallo to take the products he designs for his clients into production. Ran development and QC through our Asia team across travel, lifestyle and wellness categories, holding the quality standard his clients expect.
Dragun Beauty
Growth advisory to the founding team
Consulted to the executive founding team, including Nikita Dragun, through a period of explosive growth, helping the business scale.
About
Your Brand Deserves an Expert Who Knows the U.S. Market
With over 10 years of hands-on experience and 23+ brands launched online and into major U.S. retailers, we bring a unique perspective, combining international market insight with deep American retail expertise.
We target brands, companies, and PE firms looking to launch, grow, and scale CPG and FMCG brands in the United States. From concept to shelf at the nation's top retailers.
Learn MoreClient Testimonials
“Working with Itai and his network of specialists was exactly what we needed to help us expand in the US.”
Benni Leigh
“Exceptional expertise in sourcing and production execution across multiple categories. A true partner in bringing brands to life in the U.S. market.”
George Gallo
“Your story is what's going to separate your brand from the rest. We don't just help you enter the market; we help you own the category.”
Itai Leffler, Founder of Brand Refinery
Ready to Launch Your Brand in the U.S.?
Whether you're entering the U.S. market for the first time or looking to scale your existing presence, let's talk about your brand's potential.