Terms of Service

1This website does not create a client relationship

Reading this site, downloading anything from it, or sending us an enquiry does not make you a client of Brand Refinery, and it does not create a consulting, advisory, agency, fiduciary or other professional relationship between us.

We become your consultants only when both of us sign a written agreement that says so and sets out the scope, fees and terms of the work. Until that happens, nothing here commits either of us to anything.

2The content here is general information, not advice

Everything published on this site, including the Insights articles, is general commentary written for a broad audience. It is not tailored to your brand, your category, your capital position or your regulatory exposure, and it should not be treated as though it were.

In particular, nothing on this site is legal advice, regulatory or FDA compliance advice, tax advice, accounting advice, customs or import advice, or investment advice. U.S. retail and regulatory requirements change, and they vary by state, category and retailer. Verify anything that matters against a qualified professional and a current primary source before you act on it.

3We do not guarantee outcomes

Consulting is advisory work performed in a market we do not control. Unless a signed agreement expressly says otherwise, we do not guarantee any particular outcome, including retailer acceptance, distribution, shelf placement, revenue, margin, funding, regulatory approval or launch timing.

Client results described on this site are examples of past work. They are not a prediction or a promise of what your brand will achieve.

4Enquiries and other submissions

When you submit the enquiry form you are asking us to get in touch. You are not making an offer we have accepted, and we are not obliged to take on your project.

We treat the commercial detail in your enquiry as confidential, as described in our Privacy Policy, and we do not disclose it outside our firm. If you need contractual confidentiality before sharing something sensitive, ask us for an NDA first and we will sign one.

Please do not send us anything you are contractually barred from disclosing, anything subject to someone else's confidentiality obligation, or any sensitive personal information. If you send us an unsolicited business idea, concept or proposal outside a signed agreement, we cannot promise it is unique to you, and we remain free to work with other brands in your category.

5Intellectual property

The content of this site, including its text, articles, layout, design, graphics, logos, service descriptions, frameworks and methodologies, belongs to Brand Refinery or its licensors and is protected by copyright, trademark and other laws.

You may read the site, and quote short extracts with attribution and a link back to https://cpg-advisory.com. You may not republish, resell, systematically copy, scrape at scale, or present our material as your own, and you may not use our name or marks in a way that suggests an association or endorsement that does not exist.

Ownership of anything we produce during a paid engagement is dealt with in that engagement's agreement, not here.

6Acceptable use

You agree not to:

• Use the site for any unlawful purpose, or in breach of these terms.
• Submit false information, impersonate anyone, or use the enquiry form to send advertising, solicitations or automated messages.
• Attempt to interfere with, overload, probe or gain unauthorised access to the site or the systems behind it.
• Introduce malicious code, or attempt to circumvent security or rate limiting measures.

We may restrict or block access where we reasonably believe any of the above is happening.

7Third-party sites

We link to other organisations' websites where they are useful. We do not control them, we do not endorse them by linking to them, and we are not responsible for their content, their products or their handling of your information.

8Availability

We do not promise the site will be uninterrupted or error-free. We may change, suspend or withdraw any part of it, including any article, at any time and without notice.

9Disclaimer of warranties

The site and its content are provided on an "as is" and "as available" basis. To the fullest extent permitted by law, Brand Refinery disclaims all warranties, whether express, implied or statutory, including any implied warranties of merchantability, fitness for a particular purpose, title, non-infringement, and any warranty that the content is accurate, complete or current.

Some jurisdictions do not allow the exclusion of certain warranties, so parts of this section may not apply to you.

10Limitation of liability

To the fullest extent permitted by law, Brand Refinery and its personnel will not be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for any loss of profit, revenue, data, goodwill or business opportunity, arising out of or connected with your use of this site or your reliance on anything published on it, whether the claim is in contract, tort, statute or otherwise, and even if we were advised such damages were possible.

Our total aggregate liability arising out of or connected with this website will not exceed one hundred United States dollars (US$100). This limit applies to the website only. Liability under a signed consulting agreement is governed by that agreement.

Nothing in these terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for fraud or for death or personal injury caused by negligence. Some jurisdictions do not allow certain limitations, so parts of this section may not apply to you.

11Indemnity

You agree to indemnify Brand Refinery against any claim, loss or reasonable cost arising from your misuse of this site, your breach of these terms, or your violation of the rights of a third party.

12Privacy

Our Privacy Policy explains what we collect and what we do with it, and forms part of these terms.

13Changes to these terms

We may update these terms. The effective date at the top of the page will change when we do, and the version published here at the time you use the site is the version that applies.

14Governing law and venue

These terms and any dispute arising out of them or out of your use of this site are governed by the laws of the State of Georgia, United States, without regard to its conflict of laws rules.

You and we agree to the exclusive jurisdiction of the state and federal courts located in Fulton County, Georgia, and each of us waives any objection to venue there. If you are a consumer resident elsewhere, this does not deprive you of the protection of mandatory provisions of your local law.

15General

If any provision of these terms is found unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver of it. These terms are the entire agreement between us in relation to this website, and they do not supersede or alter any signed consulting agreement between us.

16Contact

Questions about these terms go to itai@cpg-advisory.com, or (424) 397-3047.